Elon Musk seemingly has a snout for business.
The world’s richest man wants his fans to smell the sweet scent of success with his latest venture, which he refers to as “the finest fragrance on Earth!”
Musk announced Wednesday that his branded fragrance, Burnt Hair, has amassed $2 million in sales after its first day of release to the public.
The finest fragrance on Earth!https://t.co/ohjWxNX5ZC pic.twitter.com/0J1lmREOBS
— Elon Musk (@elonmusk) October 11, 2022
“Stand out in a crowd! Get noticed as you walk through the airport” is one of the marketing slogans for the product, described as smelling like “repugnant desire.”
The Billionaire business disruptor behind Tesla and SpaceX said that within six hours, 10,000 bottles of his branded fragrance were sold at $100 a bottle.
Musk, who also changed his Twitter handle to “perfume salesman,” boasted that another 10,000 bottles of “Burnt Hair” were sold, reaching a total of 20,000.
28,700 bottles of exquisite Burnt Hair perfume already sold!
Only 1,300 left of this unique, limited edition, collector’s item. https://t.co/Gh2Zg7B5qX
— Elon Musk (@elonmusk) October 19, 2022
The red bottled “omnigender product” is also described as “just like leaning over a candle at the dinner table, but without all the hard work” in a video on the website for his infrastructure services company, The Boring Company. It isn’t expected to ship until next year.
Many of his 108,7 million Twitter followers are having fun with the play on Musk’s name, or even the idea that he’s entering the market with a slew of comical memes and GIFS.
Tesla is coming for everything….
Elon Musk launches a perfume called "Burnt Hair" that sold 10,000 bottles in just a few hours.
The cost per bottle is $100 that's about $1 million USD in just a few hours.
According to Musk, its the 'finest fragrance on Earth'!
— African King💎 (@nyebe_official) October 14, 2022
“With a name like mine, getting into the fragrance business was inevitable — why did I even fight it for so long!?” he tweeted. “Please buy my perfume, so I can buy Twitter.”
Musk has been going back and forth about the $44 billion purchase of the influential social platform, which he recently decided to move forward with.