The National Basketball Association (NBA) has announced a new partnership with BIGHIT MUSIC, the label behind global pop sensation BTS, and named BTS member SUGA as an NBA Ambassador.
As an NBA Ambassador, SUGA will participate in various activities to connect with NBA fans across the globe, such as attending NBA games and events in the U.S. and Asia and joining the league’s promotional campaigns.
SUGA will also collaborate with the NBA on some of his upcoming concerts for his debut solo album, D-DAY, which is set to be released on April 21.
#SUGAxNBA pic.twitter.com/x1uqdsddEO
— NBA (@NBA) April 6, 2023
SUGA’s passion for basketball
SUGA is no stranger to basketball, as he has been a sport fan since he was young. He has often expressed his love for basketball in his music and videos, such as in BTS’ hit song “Dynamite”, which featured him shooting hoops on a basketball court. He has also met several NBA players and legends, such as Luka Doncic of the Dallas Mavericks and Magic Johnson of the Los Angeles Lakers.
“Music and basketball have been shared passions of mine since my youth, and it’s a dream to be named an NBA Ambassador,” SUGA said in a press release. “I’m excited to formalize my relationship with the NBA, and I can’t wait to share some exciting collaborations I have planned with the league over the coming months.”
As an ambassador, @BTS_twt SUGA will engage NBA fans around the world through the remainder of the 2022-23 NBA season & beyond..attending games & events & participating in promotional activities.
The NBA will also collaborate around select concerts throughout SUGA's world tour. pic.twitter.com/5Vlc5Q4SDF
— BTS Charts & Translations (@charts_k) April 6, 2023
NBA’s excitement for SUGA
The NBA is equally thrilled to work with SUGA, who is not only a superstar musician, but also a fashion icon and a cultural influencer. The league hopes that SUGA’s involvement will help boost its popularity and reach among his millions of fans worldwide.
“We’re thrilled to join forces with SUGA – a superstar musician, fashion icon and passionate NBA fan,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum. “We look forward to working with SUGA to bring the same excitement he engenders from his global fanbase to support our continued efforts to grow our brand.”
The NBA and SUGA’s partnership is expected to kick off soon, with more details to be announced in the near future. Fans can follow the hashtag #SUGAxNBA on social media for updates and exclusive content.
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