Maruti Celerio gets a good response with 1000 bookings per day

The newly launched Celerio model of Maruti has been registering around 1,000 bookings per day. The model which was launched at the Auto Expo on February 6 has the Automatic Manual Transmission (AMT).

Maruti_CelerioThis is the first time that AMT is introduced in this price segment. Celerio is placed better than entry level car and falls short of the premium hatchback segment. Topgear rated the car 7 out of 10

Reviews about the Celerio have been positive adding to Celerio’s credentials of high fuel-efficiency of 23.1 kmpl and low cost price at Rs. 4.29 lakh. The model is expected to clock around 25000-30000 sales per month boosting the auto sector which is going through a low due to economy.

Maruti’s other compact models Ritz,Swift and Estilo together have sold 24,473 cars in January, 2014. Analysts predict that success of AMT could give the Maruti Suzuki a head start of one-two years over competitors.

Maruti is expecting the Celerio to be the leader in the compact segment where the sales have been down over the past 10 months. The economy slowdown and increase in fuel prices have cautioned customers from purchasing a car. The recent cut in the excise duty in this year’s budget on small cars from 12 per cent to 8 per cent is expected to boost auto sales.

About the Author

With a career of more than 6 years in a newsroom, Priya is one of those people you learn from just by listening to her stories and experiences. When she’s not in the office reporting on various happenings in the region, Priya is spending quality time with her family; or watching Hollywood or Bollywood movies — a guilty pleasure that she cannot deny. Priya is the Editor and the person in charge with our Entertainment & Sports sections on PAB.

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