India’s second largest car maker, Hyundai Motor India, launched its new premium hatchback Grand i10 on Tuesday.
The car will be available in four variants and eight different colours from Rs 4.29 lakh to Rs 6.41 lakh (ex-showroom New Delhi), which is Rs 20,000 to Rs 57,000 lower than Maruti Suzuki’s Swift. Read the complete review here.
The car is targeted at the young professionals aged 25-35 years. Competitors in this space include Maruti Suzuki Swift, Toyota Liva, Ford Figo and Nissan Micra. MD & CEO B S Seo said that the Grand is a world class product and it will serve wide range of customers in India with its excellent value proposition and its unique features.
Compared to the Swift VXi variant of Maruti, the Magna petrol variant of Grand i10 is priced Rs 50,000 lower and the Diesel variant is priced Rs 57,000 lower than Swift’s Vdi.
The i10 compact car has sales of about 7,000 to 8,000 units and i20 about 5,000 to 6,000 units. Hyundai is hoping to bring in incremental sales of 6,000 units to 8,000 units with the Grand. An auto analyst opined that some of the i20 customers may downgrade to the new Grand i10 due to the tough scenario.
The Grand i10 has high-tech features like smart key with push button start and stop, auto folding outside mirrors, integrated 2-DIN music system with 1 GB internal memory, Bluetooth, USB and Aux-in connectivity.
For safety and security, several active and passive safety features like ABSan central locking, dual air bags, engine immobilizer and rear parking sensors can be found.