Indian online major Flipkart had launched its big ‘Big Billion Day Sale’ on October 6, 2014, but the response has been timid from most ends.
The ‘Big Billion Day Sale’ was advertised extensively, but sadly many have complained that the new sale campaign is sluggish and had lots of problems.
Much of the backlash came way before the sale when many people noticed that the prices of many discounted products were brought back to MRO just ahead of the day. This seems to be Flipkart’s technique to bring attention and offer better prices.
Soon after the deals were offered, the e-retailer had a tough time meeting the demands, and many of the items on sale were ‘out of stock’ in less than a few seconds. This clearly is an indicator that sales were limited.
Adding to this, many users have also complained that the technical lag was visible as product pages wouldn’t load, or there were server issues.
Flipkart recently raised $1 billion for funding and has been growing at a fast pace, despite competition from Amazon and Snapdeal- the other two popular online retailers.
Flipkart also faced quite some lash for the launch of Xiaomi phones in India in flash sales, where many claimed that they couldn’t lay their hands on the devices. While Mi3 was stopped after a few sales, the flash sales for the new model Redmi 1s has been going off stock in less than few seconds.
It remains to be seen how the website deals with support, traffic and stocks in days to come.