Ullu Adult Streaming Revenue Rockets From ₹46.8 Cr to ₹93.1 Cr in FY23!

X-Rated OTT Hit: Ullu Sees Explosive Growth, Revenue Up 2x, Profits Up 4x!

Ullu, the Indian OTT platform known for its bold and unconventional content, is making waves in the industry with its impressive financial performance.

The platform just reported a two-fold jump in revenue, reaching a staggering Rs 93.1 crore in the fiscal year ending March 2023.

This is a massive leap compared to the Rs 46.8 crore they earned the previous year. But that’s not all—profits skyrocketed by a staggering four times, reaching Rs 15.10 crore!

What’s even more impressive is that this growth comes amidst challenges faced by other OTT platforms. So, what’s Ullu’s secret sauce?

Betting Big on Content: Ullu isn’t shy about its edgy content, and it seems to be resonating with audiences.

They allocated a whopping 50% of their budget to production, ensuring high-quality shows that keep viewers engaged. This focus on content, combined with increasing scale and smart cost management, has led to their success.

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Key Highlights:

  • Revenue: Doubling to Rs 93.1 crore
  • Profit: Soaring 4 times to Rs 15.10 crore
  • ROCE: Up to 91%
  • EBITDA margin: Improved to 24%
  • Cost efficiency: Spent Rs 0.78 to earn Rs 1

Subscription Power: While Ullu doesn’t rely on advertising, their subscription model seems to be working wonders. This suggests a loyal user base willing to pay for the content they enjoy.

Sneha Palkot
About Sneha Paikat 33 Articles
Sneha Paikat is a passionate wordsmith and an avid movie enthusiast who loves writing. She has had a hobby for writing diaries since childhood, with an insatiable appetite for writing. Her passion for film is not just a hobby but a lifelong pursuit, and she is committed to sharing the magic of cinema with readers around the world. She enjoys writing reviews and analyses that bring the magic of cinema to life, making them a valuable resource for fellow movie lovers. Sneha can be reached at [email protected]