Ambanis Gear Up to Challenge Netflix and Prime Video with Disney in India

Ambanis gear up to take on Netflix, Prime Video; Ties With Walt Disney to Merge India Operations

Mumbai, India: Two industry giants, Reliance Industries and Walt Disney Co., are reportedly in the final stages of negotiating a non-binding term sheet to merge their respective Indian media operations. This potential deal could significantly reshape the Indian media landscape, creating a powerhouse with various content and distribution channels.

Sources close to the negotiations have indicated that the merger would involve companies pooling their existing media assets in India, including television channels, streaming platforms, and production studios. This would create a combined entity with a substantial nationwide reach, offering a diverse entertainment and news content portfolio.

Reliance will likely pay cash for a 51% stake in the proposed Viacom18 unit, while Disney owns 49%, ET said. According to the newspaper, the unit’s board is expected to have equal representation from both parties.

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Benefits of merger

The potential benefits of such a merger are numerous. For Reliance, it would provide access to Disney’s vast library of popular content, including films, television shows, and animation. This would significantly bolster Reliance’s streaming platform, JioCinema, and give it a stronger competitive edge in the rapidly growing Indian online video market.

For Disney, the merger would significantly expand its presence in the Indian market. With Reliance’s extensive infrastructure and distribution network, Disney could reach a much larger audience and further solidify its leading global entertainment provider position.

Challenges of competition

However, the deal is not without its challenges. Regulatory hurdles and potential antitrust concerns could pose significant obstacles to its completion. Additionally, integrating the operations of two large and diverse companies can be a complex and time-consuming process.

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Despite the challenges, both Reliance and Disney are said to be committed to making the deal happen. The companies have a long history of cooperation and collaboration, and they believe that the potential benefits outweigh the risks.

If finalized, the merger between Reliance Industries and Walt Disney Co. would mark a major turning point in the Indian media industry. It would create a formidable competitor in the market and offer consumers a wider range of content choices. It would also be a significant step towards consolidating the Indian media landscape, potentially paving the way for further mergers and acquisitions in the future.

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About Camelia Bhattacharyya 202 Articles
Camelia is an intern for PanAsiaBiz studying at the Amity University, Kolkata [B. Tech (biotechnology)]. She is fond of writing on Science, Health, and Biotechnology topics.