Social media exploded onto the scene at the turn of the century, as we entered a new dimension of digital connectivity and while giants like Facebook and Twitter are great for keeping in touch with family and friends, these platforms have much to offer businesses. Social media marketing (SMM) is a booming sector within the digital marketing world and a leading SEO agency would have a few teams of SMM experts, ready and able to boost clients’ pages.
Generating a large social media following
Facebook allows you to interact with users and with regular posting of quality content, you can generate a large following. Commission professional articles on relevant topics, educate your followers, and see the number grow. Create a short film to introduce your team – people like to put faces to names and personalization really does work!
Another very powerful way to reach your target groups, you can boost a single Facebook post to reach thousands of users and there are many variables to choose who sees the post, such as:
- Geographical location
Boosting a single Facebook post can generate a high level of interest and the best people to handle your SMM campaign is a leading SEO agency. Aside from digital marketing, your business should be using IT solutions from a leading Wichita-based managed IT services provider, which gives you a healthy and secure IT infrastructure.
Live streaming events
Why not do a live product demo and stream it on your Facebook page? This is a great way to deliver rich content to your followers, plus they can like and comment in real-time. Advertise the event in advance and you see the number of online viewers you have, which helps you to plan for future events.
Connect with your customers
Social media platforms offer something unique; never before have you had the ability to connect with so many people and with a team of SMM specialists in your corner, the only way is up. Spend time thinking about special promotions you could run and interesting topics to write about; boosting a post can bring in many more users, keen to learn more about your organization. Here are a few good tips on how to use social media to launch your business.
Selling your products on Facebook
Many small businesses sell their products via their Facebook page and if this is something you would be interested in, talk to a local SEO agency about SMM. They have the resources and the experience to make sure you get the most from your social media platforms. The US federal government has a lot of information regarding social media, which might prove to be useful and when you are ready to start planning your social media campaign, talk to a leading SEO agency and see what kind of plan they come up with.
Social media is so much more than a platform for social chit-chat and if you want to make the most from your social media accounts, enlist the help of an expert.