Google is facing increasing competition from other platforms that offer users alternative ways to find information online. Social media, e-commerce, and video streaming sites are attracting more and more users who prefer to get answers from their peers, influencers, or curated content rather than from traditional web search results.
To counter this trend, Google is planning to introduce new features that will leverage its artificial intelligence capabilities and enhance its search experience.
According to a report by The Wall Street Journal, Google is testing a feature that will allow users to chat with experts on various topics via its search app. The feature, dubbed “Talk to Experts”, will connect users with verified professionals who can answer their queries in real-time.
Another feature that Google is working on is called “`”. This feature will display video clips from various sources, such as YouTube, TikTok, Instagram, and others, in a carousel format on the search results page. The feature will aim to provide users with more engaging and diverse content that matches their search intent.
These features are part of Google’s strategy to maintain its dominance in the online search market, which accounts for most of its revenue. By offering users more interactive and personalized ways to find information, Google hopes to keep them loyal to its platform and fend off potential threats from rivals.
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