In a strategic move, iTAP Entertainment & Gaming has partnered with Jio’s extensive network of set-top boxes (STBs) to provide Jio STB users access to iTAP’s premium content.
This collaboration In a strategic move, iTAP Entertainment & Gaming has teamed up with Jio’s extensive network of Set-Top-Boxes (STBs) to provide Jio STB users access to iTAP’s premium content.
This collaboration opens the door to a treasure trove of entertainment, including regional films, TV series, original content, and beloved web series, right at the fingertips of Jio’s vast subscriber base of over 100 million households.
iTAP’s rich content library spans nearly 20,000 hours, offering diverse entertainment for all tastes. With Jio, India’s leading telecom operator, boasting 400 million subscribers and an extensive network of Set-Top-Boxes, iTAP’s content now reaches an even broader audience.
This strategic alliance elevates iTAP’s distribution capabilities, strengthening its position in the entertainment industry and bringing captivating content to millions of Indian households.
“Our content has resonated deeply with the Indian audience, thanks to its thematic richness and distinctiveness. By aligning with Jio, we’re poised to captivate an even broader spectrum of viewers,” said Haroon Shergill, Chief Marketing Officer, iTAP.