A deepfake video of Aishwarya Rai Bachchan has been circulating widely on social media, raising concerns about the misuse of this technology. The video, which depicts a woman in a swimming pool with Aishwarya’s face superimposed, has been shared across various platforms, including Instagram.
This latest incident highlights the growing problem of deepfakes: AI-generated videos or audio recordings manipulated to make it appear as if someone is saying or doing something they never did. Deepfakes can be used for a variety of malicious purposes, such as spreading misinformation, damaging someone’s reputation, or even inciting violence.
There have been no comments from Aishwarya Rai Bachchan or her family members yet.
The video of Aishwarya Rai Bachchan is particularly concerning because it is used to create a false and harmful image of the actress. The swimming pool setting and the suggestive nature of the video could be seen as an attempt to exploit Aishwarya Rai Bachchan and damage her reputation.
Indian Prime Minister Narendra Modi has repeatedly expressed his concern about the misuse of Artificial Intelligence to harm the reputation of reputed people.
PM Modi told journalists at a program last month, “In a diverse society like ours, deepfakes can cause a big crisis and even stoke the fire of discontent as people generally trust anything associated with the media in the same way anyone clad in ‘gedua’ (saffron) tends to get respect from others.
“A new crisis is emerging due to deepfakes produced through artificial intelligence. There is a very big section of society which does not have a parallel verification system,”
This is not the first time that a deepfake video of a celebrity has gone viral. In recent months, there have been some high-profile cases, including videos of Rashmika Mandanna, Ratan Tata, Alia Bhatt, and others.